When the City Of Greater Shepparton took a leading roll in driving and launching the Greater Victoria 2030 Commonwealth Games Bid Taskforce, they asked KMD to develop a bid logo to tie together the messaging and media attention that the bid was attracting. Revolutionary in its approach, and dubbed the “People’s Games”, the 2030 plan involved staging the games across multiple regional cities in Victoria. The idea, along with the logo, received national media attention.