The Goulburn Valley Primary Care Partnership (GVPCP) was looking to roll out a number of initiatives to combat the ever increasing issue of obesity in our society - particularly in our youth. They needed to package up these initiatives in a marketable campaign, so KMD was engaged to help name the program, and then design the Brand Identity. Care was taken to handle the issue sensitively and provide a message that focussed on positive outcomes, and not the problem.